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WP2 – Communication and dissemination
As PP4, the České Švýcarsko public service organisation will be responsible for
communication of the Listen to the Voice of Villages project. The organisation guarantees
communication and promotional activities in order to:
- Guarantee quick and efficient internal communication;
- Guarantee wide external communication on project results, achievements, outputs
(newsletters, conferences, publication, educational, fairs);
- Guarantee external promotion for capitalization and sustainability of project results
and territories (the Vital Village Association).
In order to achieve these results, the WP2 foresees a communication plan and a promotional
plan.
- The Communication plan will disseminate project activities, results and output and
diffuse information on the fulfilled results to a wider public. According to target
groups, proper means are chosen (for example: newsletters, publications, conferences
are mainly addressed to project stakeholders; while website, brochures, newspaper
articles and press realises are mainly directed to general public).
- The Promotional plan has the aim of publicising partner villages and its products.
This will be done using appropriate means, such as suitable “Vital Villages” brand,
international and local fairs on village tourism, catalogue and educational for
specialised journalists. These means will reach the target group of the promotion
activity i.e. tour operators and regional tourism boards. The communication manager,
with its deep experiences, will coordinate allthese activities
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